Personal Branding Tips with Fusion Artists
More and more we have to be conscious of how we're perceived – especially online. We're way beyond a business card. Now when someone wants to know more about you they head to the internet to do a search. To gain respect and influence we need to be intentional about what we put out there. Who we are (how people see us) and what we represent (our mission, goals, and values).
Personal branding isn’t just for the rich and famous. It’s your secret weapon for pulling out aspects of your personality and talents in order to stand out in a crowded market.
When Sandi switched her business from an agency model to consulting as a side gig she knew it was time for a new look for her personal brand that reflected that change.
Sandi's style is clean and modern and she loves the colour blue. She had a font in mind she liked from the '80s that she used on a previous business card design. It was super retro. After a long search, I was able to find a font that did the trick. Modern but with a little personality that made it unique but approachable.
Since the logo was so clean and simple, I knew her identity pieces needed something that would show her personality. Being a top agent in Canada for performers, it needed to be both professional and artistic. Once I found the images, the rest fell into place.
All the stationery designs include these beautiful ink images, with each piece looking unique. Sandi loves the square business cards we had printed by MOO. The quality of the printing and paper is excellent, giving her brand the upscale feel it needed.
Don't overlook the small details like a custom domain for your email for a more professional look All these small but consistent brand elements are what will make you memorable and trusted.
Next Steps
Once your brand visuals, fonts, and colours are set it's all about consistency. This simple 1-page website is a simple landing page where potential clients can easily get in touch. Set up a contact form, link your email, link your scheduler, provide a free download, or link to other sites.
There are many perks to a 1-page, scrolling website:
It's a great way to get started online when you're not ready for a full website
When your leads are generally warm, referral-based and you don’t need a lot
When you’re early in your business and there’s a good change of you pivoting or making big changes as you grow
You have a higher-end service and you just need people to connect with you for you to make the sale in person
Be sure to carry your new branding onto all your social media platforms. Make sure your bio text is catchy and up-to-date, you use the same portrait throughout, and integrate your new branding into your cover images. Using your brand assets relentlessly is key to becoming memorable and trusted.
Want more online cred and confidence?
Learn more about how personal branding can be your superpower. Contact me today for a get-to-know-you consult phone or video chat.
