A Nova Scotia Museum gets Organized for Success
Project Scope: Brand strategy + logo, copywriting, website design
I was so excited when Shelagh told me about her project — a brand and website makeover for a community lighthouse museum in Nova Scotia. The non-profit was in need of a design update plus an overhaul of its content. The structure needed to change to direct their audience to where they needed them most.
We started with a strategy. How to organize the content and move the audience. First off was discovery where I we talked the challenges and goals of the board members. Next was the site map. This visually maps out how you're going to arrange all your content (info) into pages and how you'll move your audience through your website. This was an important part of the project to nail down early as they have 4 pillars for how people can support the museum and they are all important to their survival. We needed a way to make them all entry points. Creating this flow was their #1 goal.
I provided a rough mockup of the website homepage to give the general direction of the design. Once that was signed off, it was onto the visual elements — the logo and website graphics. While I did this, Shelagh worked with the board to get the content ready. There was a lot that needed updating, editing down, or reorganizing.
The Brand
Sometimes your logo just doesn't work in the space you have so we create alternate versions. I chose fonts with a little whimsy and history in their look and feel which felt right for this historical site on the LaHave River in Nova Scotia, Canada.
Website Design
The museum uses students and local volunteers over the summer so the design needed to be straightforward enough for staff to be able to easily swap in new events and images. The advantage of Squarespace is that it can be taught quite easily for basic site updates. It’s also totally responsive so it looks great on any device.
Custom Graphics
“The website Bonnie designed and built for us makes our museum look really inviting. She had a great eye for images despite our lack of good archival materials and the overall look and feel is beautiful as well as easy to navigate. Bonnie not only created order from chaos, she made it look gorgeous in the process.”
Ready to look fabulous online?
I'd love to help. Contact me for a get-to-know-you consultation call.
