More Horsing Around for Stable Life Therapy
Project Scope: Brand strategy + logo, copywriting, custom website design
Overview
Denice is a registered psychotherapist who practices equine-assisted psychotherapy. After being a stay-at-home mom for many years and practicing holistic healing, Denice knew she needed more. She now enjoys sharing her love of horses and nature to use helping others work through their problems, just like horses helped Denice when she needed it most.
It’s not about the money for Denice — it’s about making a difference — empowering each individual to see their light and brightness. But in order to do this with more clients, she knew she had to elevate her brand. She wanted to
show she was credible
that she understood her clients
make it easy to convert leads without having to sell
Her Unique Advantage:
Denice stands out in the way she connects instantly with potential clients. She’s very down-to-earth, connected, and intuitive so she builds bonds fast.
Primary Goal:
to get more equine-assisted therapy clients (rather than in-office sessions)
Secondary Goals:
to communicate credibility and trust so potential clients want to book a consult call
to give an idea of pricing so there is less of a need to do a sales pitch or negotiate pricing on the consult call
Project Scope: Brand strategy, logo refresh, website design + build, copywriting
The Brand
The feeling Denice wanted to capture is approachable, authentic, nurturing, inspiring, compassionate, relatable, peaceful, spiritual, and mystical. We used nature images and neutral colours to evoke the grounding calm of the green grass and trees they would see when visiting the farm. Sunrise/sunset shots showing beautiful light reflect the light within us.
Blue is a trusted colour — especially in healthcare. This deeper blue and the watercolour treatment gives it more of a moody, spiritual feeling of the sky.
Website Homepage
We show Denice’s credibility and expertise with a clean, modern, website design that’s easy to navigate, lots of white space, and concise copy to promote more of your equine facilitated therapy. We clarify the homepage copy to show what you do, the benefits and results possible when doing this therapy, and have images to show the emotion behind it.
My goal was to get more clients at the barn and to be able to charge more — and it happened! I wouldn’t have been able to do it without you. Thank you, Bonnie!
— Denice Muzatti, Stable Life Therapy
Launch Graphics
Brand Collateral
“Bonnie is honest, straightforward and always ready to help and listen. The design process was fun and engaging. My new website makes me feel so much more confident. I got clarity on the direction I needed to focus on and felt more ready than ever. It’s helped me create a consistent flow of clients and the feedback has been incredible.”
Want to look and feel fabulous online?
I'd love to help. Connect with me for an ask-me-anything consult call.
